If you're not actively reviewing your website's metrics, it's time to start. This data reveals valuable insights into the success of your website and the progress of your company's goals. They can even alert you to cybercriminal activity on your site. This helpful guide from the Marshall Area Chamber of Commerce offers tips on how to use this information to your advantage and how resources like bounce rate monitors and PDF editors can help. Helpful Analytics to Track First If you are new to analytics,
When you're starting a business, one of the first decisions you'll need to make is what legal structure to choose for your company. This is a big job, as there are several different options available, each with its own set of pros and cons. The good news is that there's no "one-size-fits-all" answer when it comes to choosing a business structure. The best decision for your company will depend on a variety of factors, such as the size and scope of your business, your plans for growth, and the amount of risk
Are you a freelancer who is ready to take the next step and turn your work into a small business? If so, there are a few key steps you'll need to take to give yourself the best chance for success. In this article, we'll outline what those steps are so that you can hit the ground running with your Marshall area business.Draw Up a Business Plan One of the first things you'll need to do is create a business plan. This document will outline your business goals, strategies, and how you plan on achieving them.
The holidays are a crucial time for small businesses. According to the National Retail Federation, holiday retail sales in 2021 reached almost $887 billion—and 2022 is on track to be even bigger. With so much money up for grabs, it's more important than ever for small businesses to make sure they stand out from the crowd. Luckily, there are plenty of ways to do just that. From creating a PDF gift guide to investing in holiday packaging, these nine tips from the Marshall Area Chamber of Commerce will help
Starting a new business is a big undertaking. It's natural to feel apprehensive or even scared about taking the plunge. However, there are some things you can do to ease your fears and increase your chances of success. Getting organized, choosing the right business structure, developing a marketing strategy, and creating a great logo and business card are all important steps that will help you get started on the right foot. Perseverance is also key; don't give up if you encounter some bumps in the road.
Perhaps you've noticed a need for caregivers in your community. Family members often become overwhelmed when trying to care for loved ones and could really use some help. If you have the skills to provide that help, consider starting a caregiving business. Read on to learn how.Determine Your Services Your first step is to determine which services you'll offer. If you're a medical professional, you might choose nursing or specific types of medical care, such as medication management, health monitoring,
When you think about it, you've really been negotiating your whole life. From the first time you tried to barter a treat in exchange for good behavior as a kid, you've been practicing the art of getting what you want while giving up as little as possible. Of course, contract negotiations are slightly more complex and high-stakes, but the basic principles remain the same. Consider these ideas for negotiating contracts using a strategic plan. Show Your Hand, But Not Too Much It should be clear to both