TOM'S 5TH ANNUAL ONE DAY WITHOUT SHOES

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TOM'S 5TH ANNUAL ONE DAY WITHOUT SHOES
TO TAKE PLACE ON APRIL 10, 2012

Making a difference for millions of children around the world could be easy as taking off your shoes

LOS ANGELES, CA (March 13, 2012) – On Tuesday, April 10, TOMS will ask the world to go
without shoes for its annual One Day Without Shoes event. This is the day each year that
TOMS raises awareness of the impact a pair of shoes can have on a child’s life. Last year,
people went without shoes at over 1,000 events in over 25 countries around the globe.

Millions of children around the world live without proper footwear, exposing them to injury and
disease every day. TOMS was founded on the premise that with every pair of shoes someone
purchases, a pair of new shoes will be given to a child in need. One for One™. The idea of
One Day Without Shoes came about as a way to call attention to the need for shoes around the
world and the issues surrounding that need.

One Day Without Shoes participants can go to www.OneDayWithoutShoes.com to get all the
latest updates, create and join events in their area, download an event tool kit, upload photos
and see what others around the world will do on April 10. Participants can also stay connected
through the new One Day Without Shoes mobile application, available on iPhone and Android.
The application will enable users to share pictures instantaneously, encourage friends to
participate, provide music to get people going on their barefoot adventures, check out One Day
Without Shoes merchandise, and more.

TOMS’ founder and chief shoe giver Blake Mycoskie said, “This movement is about raising
awareness and asking people to do something – anything – without shoes. We are so eager to
see the world’s participation this year. So, do what you normally do – just without shoes and
help start the conversation.”

Visit: www.OneDayWithoutShoes.com

About TOMS:
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they
had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every
pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Just last year,
TOMS evolved from a shoe company to the One for One company, now addressing an entirely new need
in addition to shoes through eyewear, helping give sight to people in need.