Location: This leadership position is an in-person role at our headquarters in Marshall, MN.
Key Responsibilities:
Online Sales Management:?Develop and execute comprehensive e-commerce strategies to increase online sales and improve customer engagement. This includes overseeing the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and fulfillment.
- Website Optimization:?Manage and optimize the company’s website, ensuring it is user-friendly, visually appealing, and optimized for conversions. Implement A/B testing and other optimization techniques. Advance visibility in search engines, drive organic traffic, and increase sales by improving SEO, SEM, faceted navigation, and visitor journey emails.
- Digital Marketing:?Collaborate on marketing efforts, especially by driving Email, SMS, Google Ads/GMB/Performance Max, and Facebook Advantage+ Shopping campaigns through content creation, scheduling, and engagement across various platforms.
- Vendor & Automation Management:?Leverage and manage vendors and marketing automation tools to streamline campaigns, improve website performance, and enhance customer communication.
- Inventory Management:?Coordinate with the purchasing team to ensure product availability and manage stock levels.
- Data Analysis:?Analyze performance metrics to assess site effectiveness, identify trends, and make data-driven decisions for continuous improvement.
- Cross-Functional Collaboration:?Collaborate with cross-functional teams, including Marketing, Buyers, IT, Operations, and Customer Service, to ensure alignment on e-commerce initiatives.
- Customer Experience:?Enhance the online customer experience by leading customer service and fulfillment execution, addressing any issues or inquiries promptly.
- Team Supervision and Development:?Cultivate and lead a team that drives engagement and performance, providing support and development to your team.
- Industry Trends:?Stay updated on industry trends, emerging technologies, and the competitive landscape to inform strategic decisions.
Qualifications:
- Bachelor's degree in Marketing or a related field or equivalent experience.
- 4-7 years of eCommerce experience with a proven record of developing sales growth strategies.
- Proven experience in e-commerce management, preferably in the retail industry.
- eCommerce platforms knowledge including integration layers across enterprise technology stacks (PIM, CMS, CDP, CRM, etc.). Magento and Horizon expertise is a plus. Strong technical understanding of web applications and experience with large PIM catalogs.
- Proficiency with e-commerce platforms and website analytics tools (e.g., Google Analytics). Strong understanding of digital marketing strategies and tools.
Benefits:
- Competitive Salary
- Bonus Program
- Health and Dental Insurance
- 401(k) Profit Sharing Plan
- 100% Company-paid Disability and Life insurance
- Paid time off
- Professional Development Opportunities
- Flexible Work Hours
Pay Range: $80,000-$110,000 Based on Experience
