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Posted: 11/01/2020


This position is responsible for delivering strategic insight, day to day planning, oversight, and management of performance for assigned product categories. This includes providing strategic direction and leading the management and implementation of approved category plans for assigned categories including, merchandising, positioning, margin management of existing items; development of product line extensions; oversight of product renovations; and representing marketing for approved cost-savings initiatives. The individual in this role will lead the development of the annual category strategies/product plans for assigned categories. They will also track performance of their assigned categories in order to raise issues or opportunities.


  • Creates, develops and delivers strategic innovation projects that produce a competitive advantage in the marketplace and deliver the new product revenue goals set by the organization

  • Responsible for overall planning and management of assigned product categories, totaling approximately $200m+ in annual gross sales. This includes the development of strategic and tactical solutions for business opportunities (Poultry, Prepared Foods, Appetizers)

  • Leads management and implementation of approved product plans for assigned categories, including existing items; development of product line extensions; oversight of product renovations; representing marketing for approved cost-savings initiatives. Critical areas of focus include consumer targeting, competitive differentiation, establishing product role in portfolio, defining category/product base price strategy, implementing product design experience (quality) assessments to ensure that the delivered total product offering meets desired experience.

  • Leads the development of the annual category/product plans by providing analysis and insights pertaining to business performance, consumer trends, competitive intelligence, and secondary research

  • Leads cross-functional team in the planning and implementation of approved Stage Gate projects; cross-functional team members include Research & Analytics, Merchandising, R&D, Finance, Purchasing& demand planning.

  • Tracks sales volume and profit performance vs. forecast/reflow; identifies products that are drivers/limiters of consumer satisfaction and long-term business performance; raises issues & opportunities; trouble-shoots product problems to ensure sustainable, long-term viability of portfolio and in service of Customer Satisfaction score. Supports inventory management efforts by working with Purchasing and Merchandising teams, among others, to limit risks and to capitalize on opportunities. Works with cross-functional and marketing partners to ensure category products are appropriately positioned and represented in all internal & external communication and content efforts, such as digital/online ( & App), traditional (e.g. Print) and sales materials. Manages consumer research work in partnership with Consumer Insights & Analytics on identified innovation areas including; writing and testing concepts and developing of category and product positioning.

  • Provides ongoing category/brand insights to marketing, leveraging internal and external data. Prepares assortment optimization analysis, merchandising effectiveness & efficiency measures, reports on key performance indicators (KPIs), sales forecasts, profitability of assigned categories, sales forecasts, demand planning.

  • Lead and direct pricing strategy formulation based on value and competitive situation for assigned categories and take necessary pricing actions to enhance profitability

  • Utilizes fact-based data measures to develop solutions focused on product management basics: market share, opportunity gaps, volumetric trends, promotion factors, pricing and distribution.

  • Responsible for building and promoting strong relationships within Supplier community; actively participates in supplier sessions.


Years of Related Experience: 7-10 years of professional experience, 4-6 focused in Brand/product management

Education: Bachelor’s degree or equivalent; MBA preferred.

Knowledge/Skills/Abilities: Intermediate PC skills including Microsoft PowerPoint, Word, Excel, etc, solid communication and interpersonal skills; intermediate proficiency with numeric data analysis; thorough knowledge of company and group

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